Chinese travellers are asking Doubao, DeepSeek, Kimi, Qwen and Yuanbao where to stay. We track what these engines say about your hotel — and who they recommend instead.
See how it works Talk to usWe monitor the engines Chinese travellers actually use
Re-checked weekly across real traveller questions.
Search used to send travellers to websites and booking platforms. AI increasingly hands them a shortlist before they ever visit either — and the booking is decided in that conversation.
Monthly active users on Doubao alone (ByteDance, reported 2025). DeepSeek, Kimi and Qwen count their users in the hundreds of millions.
Chinese AI reads Ctrip, Xiaohongshu (RED), Mafengwo, Zhihu and Qunar first. Your English site and Tripadvisor profile are largely invisible to them.
Not ten blue links. Either your hotel is named, or a competitor is. Figures: public company disclosures and press reports, 2025.
| Traditional China marketing | China AI visibility |
|---|---|
| Search rankings | AI recommendations |
| Website traffic | AI answers |
| OTA listings | Being named |
| Brand awareness | Being considered |
| Clicks | Shortlists |
Same traveller. Same trip. Different AI environment.
A hotel can be listed everywhere — and still be absent from the answer.
We identify every Chinese source shaping how AI understands your hotel — then work each one.
Weekly tracking of 25 booking-decision questions across Doubao, DeepSeek, Kimi, Qwen and Yuanbao. Every answer saved word for word, dated, scored.
Ctrip review presence, Xiaohongshu note coverage, Mafengwo mentions — the trust signals AI checks before it dares recommend you.
Chinese-language pages an engine can quote, correct schema, and indexing where Chinese crawlers actually look.
Coverage and citations in the Chinese travel media AI treats as authoritative — features, rankings, expert quotes.
Consistent name, facts and listings across Ctrip, Qunar, Dianping and Baidu — the clean data trail that makes AI trust you.
Dashboard only, or our team executes the whole plan — with a human reviewing everything before it ships.
Not a concept. A stack of concrete deliverables your team can hold us to.
Each tracked question is asked across all five engines. You're scored on whether you're named, how you're described, and which sources the answer draws on. Competitor scores use the same questions — same scale, no self-reported data.
We ask real traveller questions across five Chinese AI engines and record what comes back.
We map the gaps: missing sources, wrong facts, competitors AI prefers — and why.
We improve the Chinese sources AI relies on: content, listings, reviews, media.
Every answer re-checked daily. Score, mentions, fix list — proof in writing.
Real hotel case studies coming soon.
We don't publish numbers we can't show the work behind. First client results — questions tracked, mentions earned, score movement — will be posted here with the hotel's permission.
If Chinese travellers matter to your next three years, this scoreboard is yours.
Opening up the Chinese market — without a China team on payroll.
Being named when Chinese families plan their itinerary.
Competing with big chains on the sources AI actually reads.
One score per property, portfolio-wide, comparable month over month.
Track how Chinese AI describes your destination — and who it recommends there.
Give your clients a measurable China AI visibility layer.
We add the AI visibility layer they don't currently measure. Our fixes arrive as clear briefs their team can execute — or we execute them for you.
Built around how Chinese AI actually answers travel questions — not around last decade's search playbook.
Focused on travel & hospitality. Your buyer questions, your comp set, your booking cycle.
Every recommendation is tracked against defined booking-decision questions. It moves when you act.
No. A listing is a directory entry. An AI recommendation is an answer — built from reviews, notes, guides and media across the Chinese web. You can hold the top spot on Ctrip and still never be named by Doubao or DeepSeek.
No. The signals that decide Chinese AI answers live on Chinese platforms — we build and manage those for you. Your existing website stays as it is; we add the China-facing layer it's missing.
Usually no — as long as your site stays hosted outside mainland China. Visibility in Chinese AI is earned on Chinese platforms, not by moving your servers. Your site stays exactly where it is.
No — and be wary of anyone who says yes. Nobody controls an AI's answer. What we control is the material it works with: clear facts, consistent listings, real reviews, quotable content. That's meaningful leverage, and it's honest.
No. We sit alongside whoever runs your SEO, PR and booking channels. Our fixes arrive as clear briefs their team can execute — or we execute them for you.
Tell us your property and where you're headed with China. We'll come back with what the engines say today — and what it would take to be the answer.